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I’m Tuesday Poliak, Chief Creative Officer

 
 
 
 
 
 
 
 
 
 

I’m so fortunate to be doing what I love for over 25 years.

It's been a career filled with inventive people. Engaging brands. Award winning work.

I’m a fierce believer in kindness, creative bravery, and checking one’s ego at the door. I foster a creative culture that is passionate, daring, inclusive, supportive, and collaborative. One that thrives on solving challenges in unique ways. One that isn’t done, until it’s done. One that uses the crossroads of creativity, data, technology, science and craft to make something new. One that strives for award winning work. It’s been an honor to judge Cannes Lions, Clio, LIA, The One Show, and NYFA.

I’ve had the pleasure to walk the halls of TBWA Chiat/Day Venice, BBDO West, Deutsch NY, McGarry Bowen NY, Strawberry Frog Amsterdam,  McCann NY, Wunderman Thompson NY & DC and along the way have been fortunate to learn from some of the greats: Lee Clow, David Lubars, Donny Deutsch, Kathy Delaney.

I have experience in many categories: Health Care, Technology, Pharma, CPG, Automobile, Food, Beverage, Retail, Financial Services, and the Government Sector.

I have loved working on some of the world’s most revered brands: Verizon Wireless, Pfizer, GSK, Boehringer Ingelheim, Apple, Snapple, Ikea, Droid, Domino’s Pizza, Mitsubishi Motors.

I have been a senior creative leader in the U.S. and Europe, launching brands in both.

I have a passion for new business and lead pitches of all sizes– from small to global network. I keep creative teams and the entire pitch team motivated even when a pitch feels like a pressure-cooker. I believe in being In it together from start to finish. It takes all of us to win.

For the last 7 years, I was Chief Creative Officer for Wunderman Thompson and Wunderman Thompson Health. Working closely with executive and department leadership, I helped deliver on our strategic goals. I built a collaborative community of creatives across multiple offices. I pushed for creative work that was emotionally compelling, strategically insightful, attention grabbing, innovative, and award winning. I organized and built a creative capability suited for our clients and ready for the future.

Most importantly though, is this...

After 25 years, I still care.

I’m still inspired to make work that makes a difference.

I still awake every day ready to get this awesome job done.

Be bold. And mighty forces will come to your aid.
— Goethe